Dulux Australia
Dulux Australia, a leading name in the paint and coatings industry, required a consistent and high-performing email marketing strategy to engage their audience, promote new products, and drive customer interaction. With a strong brand presence, they needed monthly and solus EDMs that were not only visually appealing but also technically optimised to perform seamlessly across all email clients.
Details
Email Marketer
Graphic Designer
Email Marketing
Graphic Design
Industry:
Retail
Design & Interiors
Nov. 2023 - Dec. 2024
Overview
Working with Dulux Australia, I managed the end-to-end execution of monthly and solus EDMs to support their ongoing marketing efforts. These campaigns were designed to engage customers, drive product awareness, and enhance brand consistency across digital channels.
Each campaign was built with a strategic approach, ensuring that every email was visually engaging, responsive across all email clients, and optimised for performance through A/B testing and multiple testing rounds.
Key Deliverables
Monthly & Solus EDMs designed and developed to align with marketing objectives
Responsive email design optimised for all email clients across desktop and mobile
Multiple rounds of testing to ensure pixel-perfect layouts and error-free rendering
A/B testing on subject lines, layouts, and CTAs to improve engagement rates
Campaign scheduling, deployment, and performance tracking for continuous optimisation
Impact
Improved email engagement rates through strategic A/B testing and design refinement
Maintained a consistent brand experience across all email campaigns
Enhanced customer interaction by refining design, copy, and call-to-action strategies
