Prologue by NIDA
Prologue by NIDA, an initiative of the corporate wing of the National Institute of Dramatic Art (NIDA), offers innovative professional development courses designed to enhance communication and confidence through the dramatic arts. To effectively engage their target audience, primarily Millennials and Gen Z professionals, Prologue required a suite of visually compelling and strategically structured email campaigns that aligned with their brand identity and educational mission.
Details
Email Designer
Marketing Strategist
Email Marketing
Brand Communication
Industry:
Professional Development
Arts & Education
Nov. 2023 - July. 2024
Overview
Collaborating closely with Prologue’s team, I designed a series of mobile-responsive email templates aimed at promoting their flagship course, Act Natural. This involved working with key stakeholders to ensure that both content and design were brand-aligned, creating a seamless and engaging user experience. Additionally, I developed an automated email flow strategy tailored to lead nurturing, engagement, and retention, providing a structured framework for their internal team to implement.
Key Deliverables
Email Design & Development: Crafted visually appealing, mobile-responsive email templates that encapsulate Prologue’s brand essence.
Content & Design Alignment: Collaborated with key stakeholders to ensure all email content and visuals were cohesive and brand-consistent.
Automated Flow Strategy: Developed structured email sequences for lead nurturing, engagement, and retention, tailored to the user journey.
Implementation Documentation: Provided detailed guidelines and assets to facilitate smooth execution by Prologue’s internal team.
Impact
Enhanced Audience Engagement: The thoughtfully designed emails contributed to increased open and click-through rates, fostering a stronger connection with the target audience.
Brand Consistency: Ensured all communications reinforced Prologue’s unique identity, strengthening brand recognition and trust.
Efficient Implementation: The comprehensive documentation enabled Prologue’s team to implement the email strategies effectively, streamlining their marketing processes.
